If the CV is the what, the cover letter is the why. It is your opportunity to connect the dots between your experience and the specific needs of the employer.
1. The Anatomy of a Winning Cover Letter
A great cover letter follows a specific structure. Aim for three to four paragraphs and keep it under one page.
The Hook (Opening): Mention the specific role and why you are excited about it. If you have a referral, mention them here.
The Value (Body): Don't repeat your CV. Instead, pick one or two "hero stories" that prove you can solve the company's current problems.
The Connection (The "Why Them"): Show you’ve done your research. Explain why their mission or recent project resonates with you.
The Call to Action (Closing): Reiterate your enthusiasm and state that you look forward to the opportunity to interview.
The "T-Zone" Method
A highly effective way to write a cover letter is to align your skills directly with the job description.3. Three Common Mistakes to Avoid
Being Too Generic: "To Whom It May Concern" is outdated. Try to find the hiring manager's name on LinkedIn.
Focusing on Yourself: Don't write about why the job will help you. Write about how you will help the company.
The "Wall of Text": Use short paragraphs and even a few bullet points to make the letter easy to scan.
